Retention

Keep your regulars coming back (without spamming them).

Open rates, opt-out rates, conversion rates and unwritten rules: a practical guide to retention messaging that does not annoy your customers.

Stamps, points, tiers, cashback: what works in 2026, what is gimmick, and what the data says about repeat-visit lift.

A four-step reactivation playbook based on what actually works in inbox, SMS and direct mail in 2026.