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    Comparison

    Ooklo vs Hootsuite, far more than just social

    Hootsuite handles your social media. Ooklo handles your entire local marketing: social, email, SMS, online booking. All driven by AI. Coming soon: customer reviews and ads.

    7/16

    features exclusive to Ooklo

    From €12.90/month

    Ooklo pricing

    $99/month

    Hootsuite pricing

    What is Hootsuite?

    Hootsuite is a Canadian social media management platform founded in 2008. It allows teams to schedule, publish and analyse content across multiple social networks. It is one of the most widely used tools for managing social media presence.

    Why choose Ooklo?

    • All-in-one

      Social + email + SMS + booking in one tool. Coming soon: reviews and ads.

    • AI content

      The AI writes your posts, emails and visuals, not just scheduling.

    • Affordable pricing

      From €12.90/month after a 14-day free trial, vs $99/month for Hootsuite.

    • Local-first

      Geo-targeting, multi-location, online booking. Local reviews coming soon.

    The limits of Hootsuite

    Focused on social media and paid advertising, not email or SMS

    No email or SMS marketing

    No customer-review management

    Expensive for small businesses

    No features tailored to local commerce

    Feature-by-feature comparison

    Ooklo vs Hootsuite · feature by feature

    FeatureOokloHootsuite
    Social media
    Post scheduling
    Multi-platform
    Social analytics
    Social listening—
    AI content creationBasic
    Other channels
    Email marketing—
    SMS marketing—
    Local Google AdsSoon—
    Meta AdsSoon—
    Local commerce
    Review managementSoon—
    Online booking—
    Geo-targeting—
    Multi-location support
    Product catalogue—
    Accessibility
    Beginner-friendly interface—
    5-minute onboarding—

    Pricing: Ooklo vs Hootsuite

    Recommended

    From €12.90/month

    Ooklo

    14-day free trial on every plan. Solo from €12.90/month, Pro from €59/month with every channel, Multi from €49/month per location. SMS available on every plan, paid per use.

    $99/month

    Hootsuite

    Professional plan from $99/month. Team from $249/month. No free plan.

    Frequently asked questions

    Is Hootsuite better for social media?
    Hootsuite has more advanced features for social listening and analytics. But for a local business, Ooklo covers social, email, SMS and online booking, with the Pro plan from €59/month versus $99/month for Hootsuite.
    Can Ooklo replace Hootsuite?
    For local shops, yes. Ooklo covers AI-driven social scheduling and publishing, and adds email, SMS and booking. Ads and reviews are coming soon.
    Why is Hootsuite so expensive?
    Hootsuite targets professional marketing teams with advanced social listening and reporting needs. For a local business, that is oversized and overpriced.

    Our verdict

    Hootsuite is an excellent social media management tool for marketing teams. But for local businesses who want a complete, simple and affordable solution (social, email, SMS, booking, with reviews and ads coming soon): Ooklo is the ideal alternative. The Pro plan, with every channel, starts at €59/month after a 14-day free trial.