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    Comparison

    Ooklo vs HubSpot, built for shops, not for sales ops

    HubSpot is a premium B2B CRM built for sales teams. Ooklo brings new customers to local shops. Two tools, two worlds. Find out which one fits your business.

    3/17

    features exclusive to Ooklo

    From €12.90/month

    Ooklo pricing

    ~€800/month (Marketing Hub Pro)

    HubSpot pricing

    What is HubSpot?

    HubSpot is a US platform founded in 2006, world leader in CRM and inbound marketing. Its Marketing Hub covers email, automation, landing pages and SEO. Designed for B2B teams with a dedicated marketing budget, the tool is comprehensive but complex and expensive.

    Why choose Ooklo?

    • Built for shops

      An interface for a shopkeeper, not a sales ops manager.

    • Native local channels

      Email, SMS, social, catalogue. Coming soon: Google listing, reviews and ads.

    • 14-day free trial

      Every Ooklo plan starts with a 14-day free trial, then Solo from €12.90/month.

    • European hosting

      Hosted in Europe, Mistral AI. GDPR-native, DPA included.

    The limits of HubSpot

    Built for B2B teams, not local commerce

    No Google review or Google Business management

    No native multi-location social publishing

    Pricing scales sharply (Marketing Hub Pro from €800/month)

    Complex onboarding, training usually required

    US hosting, data transfers outside the EU

    Feature-by-feature comparison

    Ooklo vs HubSpot · feature by feature

    FeatureOokloHubSpot
    Marketing & automation
    Email marketing
    Marketing automation
    SMS marketingAdd-on
    Landing pages
    A/B testing
    Local marketing
    Google review managementSoon—
    Google Business ProfileSoon—
    Social media publishing
    Local Google/Meta AdsSoonLimited
    Shareable digital catalogue—
    CRM & sales
    Simple contacts CRM
    B2B sales pipelineBasic
    Sales prospection tools—
    Advanced reporting
    Simplicity & pricing
    Built for beginners—
    5-minute onboarding—
    European hostingFranceUS

    Pricing: Ooklo vs HubSpot

    Recommended

    From €12.90/month

    Ooklo

    14-day free trial on every plan. Solo from €12.90/month, Pro from €59/month with every channel, Multi from €49/month per location. Networks of more than 10 locations: custom quote.

    ~€800/month (Marketing Hub Pro)

    HubSpot

    Starter plan from ~€20/month (very limited). Marketing Hub Pro from €800/month, Enterprise at €3,600/month.

    Frequently asked questions

    HubSpot or Ooklo: which one to pick?
    If you're a B2B team with a complex sales cycle and a five-figure marketing budget, HubSpot is still relevant. If you're a local shop or a network of locations, Ooklo is built for you: simpler, cheaper, and focused on the real local channels.
    Is HubSpot GDPR-compliant?
    HubSpot offers GDPR features but remains a US platform. Ooklo is GDPR-native, hosted in Europe, with zero data transfer outside the EU.
    Can I migrate from HubSpot to Ooklo?
    Yes. Import your contacts, lists and segments via CSV. If HubSpot remains your sales CRM, Ooklo focuses on local marketing and customer communication.
    What is the real cost of HubSpot?
    HubSpot's sticker price often only covers the base. Marketing Hub Pro is €800/month minimum, before onboarding (typically €2,500-€6,000) and add-ons. Ooklo stays simple and transparent.

    Our verdict

    HubSpot is powerful for B2B teams with complex sales processes. But for a local shop or a European network that wants a simple, complete and affordable tool, Ooklo is a much better fit and 10x cheaper.