Ooklo vs HubSpot, built for shops, not for sales ops
HubSpot is a premium B2B CRM built for sales teams. Ooklo is a local marketing platform built for shops. Two tools, two worlds. Find out which one fits your business.
5/18
features exclusive to Ooklo
Free
Ooklo pricing
~€800/month (Marketing Hub Pro)
HubSpot pricing
What is HubSpot?
HubSpot is a US platform founded in 2006, world leader in CRM and inbound marketing. Its Marketing Hub covers email, automation, landing pages and SEO. Designed for B2B teams with a dedicated marketing budget, the tool is comprehensive but complex and expensive.
Why choose Ooklo?
Built for shops
An interface for a shopkeeper, not a sales ops manager.
Every local channel
Email, SMS, social, Google Business, reviews, catalogue, ads: native.
Complete free plan
Ooklo's free plan includes AI, with no contact limit.
European hosting
OVHcloud, Scaleway and Mistral AI. GDPR-native, DPA included.
The limits of HubSpot
Built for B2B teams, not local commerce
No Google review or Google Business management
No native multi-location social publishing
Pricing scales sharply (Marketing Hub Pro from €800/month)
Complex onboarding, training usually required
US hosting, data transfers outside the EU
Feature-by-feature comparison
Ooklo vs HubSpot · feature by feature
| Feature | Ooklo | HubSpot |
|---|---|---|
| Marketing & automation | ||
| Email marketing | ||
| Marketing automation | ||
| SMS marketing | Add-on | |
| Landing pages | ||
| A/B testing | ||
| Local marketing | ||
| Google review management | — | |
| Google Business Profile | — | |
| Social media publishing | ||
| Local Google/Meta Ads | Limited | |
| Shareable digital catalogue | — | |
| CRM & sales | ||
| Simple contacts CRM | ||
| B2B sales pipeline | Basic | |
| Sales prospection tools | — | |
| Advanced reporting | ||
| Simplicity & pricing | ||
| Built for beginners | — | |
| 5-minute onboarding | — | |
| Free plan with AI | Limited | |
| European hosting | France | US |
Pricing: Ooklo vs HubSpot
Free
Ooklo
Complete free plan with AI. Solo €59/month, Multi €89/month/site.
~€800/month (Marketing Hub Pro)
HubSpot
Starter plan from ~€20/month (very limited). Marketing Hub Pro from €800/month, Enterprise at €3,600/month.
Frequently asked questions
HubSpot or Ooklo: which one to pick?
Is HubSpot GDPR-compliant?
Can I migrate from HubSpot to Ooklo?
What is the real cost of HubSpot?
Our verdict
HubSpot is powerful for B2B teams with complex sales processes. But for a local shop or a European network that wants a simple, complete and affordable tool, Ooklo is a much better fit and 10x cheaper.