Ooklo vs Solocal, you in control
Solocal covers email, SMS, Google Ads and online presence. But their teams run it, not you. Ooklo gives you the same channels as a self-service platform, with AI to create campaigns in 5 minutes.
8/19
features exclusive to Ooklo
Free
Ooklo pricing
On request
Solocal pricing
What is Solocal?
Solocal (formerly PagesJaunes) is the French leader in local digital marketing for SMEs and networks. Their MyConnect platform covers online presence, reviews, email and SMS campaigns, Google and Meta advertising, and website creation. The model is that of an agency: Solocal manages on your behalf, under an annual contract with their team handling execution.
Why choose Ooklo?
Full self-service
Create, publish and update your campaigns yourself, without going through a sales rep.
Built-in creative AI
AI writes the copy, generates visuals and targets your campaigns automatically.
Free to start
Free plan, no credit card, no commitment. No mandatory annual contract.
Native multi-location network
Franchises control the brand centrally while giving each location local campaign autonomy.
The limits of Solocal
Agency model: you depend on their teams for every change
No autonomous campaign creation — everything goes through an account manager
Annual contracts with commitment, complex to cancel
No AI for campaign copywriting or visual generation
Long lead times for updates and go-live
No free plan, no trial without a commercial commitment
Feature-by-feature comparison
Ooklo vs Solocal · feature by feature
| Feature | Ooklo | Solocal |
|---|---|---|
| Marketing channels | ||
| Email marketing | ||
| SMS / RCS marketing | ||
| Social media publishing | ||
| Google Ads | ||
| Meta Ads | ||
| Online presence | ||
| Customer review management | ||
| AI review replies | ||
| Google Business Profile | Coming soon | |
| Presence on 30+ directories | — | |
| Website creation | — | |
| Artificial intelligence | ||
| AI campaign copywriting | — | |
| AI visual generation | — | |
| AI automatic targeting | — | |
| AI recommendations | — | |
| Autonomy and model | ||
| Self-service interface | — | |
| Campaign live in 5 minutes | — | |
| Free plan | — | |
| No annual contract | — | |
| Native multi-location support | ||
Pricing: Ooklo vs Solocal
Free
Ooklo
Full free plan with multi-channel marketing and AI. Paid plans from €59/month, no commitment.
On request
Solocal
MyConnect from €49/month for presence only. Advertising and website creation are extra, often €200-500/month in total. Annual commitment always required.
Frequently asked questions
Do Solocal and Ooklo cover the same channels?
Is Solocal better for online presence?
Can I leave Solocal and switch to Ooklo?
Does Ooklo work for franchise networks like Solocal does?
Our verdict
Solocal is a solid platform covering many channels, but through an agency model: you delegate, their teams execute, under an annual contract. Ooklo takes the opposite approach: you stay in control, AI does the heavy lifting, and you can start for free with no commitment. If you want autonomy and speed, Ooklo is built for you.