840,000 t
of advertising paper distributed each year in France alone
ADEME · 2023
Paper vs Digital
Cut your costs by 10× , and your CO2 too.
Moving from paper flyers to Ooklo is the best of both worlds: you shrink your marketing budget and slash your carbon footprint. Same reach, higher conversion, zero bin fodder.
Marketing costs
−90%
Versus a paper flyer drop at equivalent reach.
CO2 emissions
−95%
Versus print, transport and paper distribution.
The reality
Paper marketing is an ecological disaster.
Every year, printed advertising produces massive waste, for a readership that keeps collapsing.
< 10%
of leaflets are actually read before being binned
UFC-Que Choisir
Head-to-head
1 Ooklo campaign vs 1,000 printed flyers.
To reach 1,000 people with a marketing message, here's what each channel costs, for your wallet and the planet.
A5 printed flyer
Ooklo campaign
Average cost
£160
£3 – £8
CO2 emitted
≈ 4 kg
< 50 g
Paper used
8 kg
0
Water used (production)
≈ 100 L
< 1 L
Read rate
8%
22 – 45%
Measurable conversion
No
Yes
Geo targeting
Postcode
Street, neighbourhood, interests
Your impact
What a shopkeeper saves by going digital with Ooklo.
Based on 10 campaigns per year, each reaching 1,000 contacts.
£1,520
saved per year
Versus 10 A5 flyer drops (£160 × 10) = £1,600, compared to ≈ £80 for digital.
≈ 80 kg
of paper avoided
The weight of a small tree every single year, from avoided campaigns alone.
≈ 40 kg
of CO2 avoided
Equivalent to more than 250 km in a petrol car that you no longer emit.
≈ 1,000 L
of water saved
The water needed to make 80 kg of paper is roughly 6 to 8 full baths.
Our principles
Our commitment, beyond the product.
Digital-first by default
No Ooklo module prints, ships or encourages printing. Everything runs on email, SMS, social and display.
Low-carbon infrastructure
Our OVHcloud and Scaleway servers run on low-carbon energy (the French grid is majority nuclear and renewables).
Zero paper dependency
No catalogues, no paper invoices, no mail. Fully digital, both legally and by conviction.
Transparent numbers
Our estimates are based on public data from ADEME, UFC-Que Choisir and the Ministry of the Environment. No greenwashing.
Going digital isn't just cheaper. It's also the right choice.
Every campaign launched on Ooklo is a campaign that won't be printed, won't be distributed, and won't end up in the bin.