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    Marketing for beauty institutes

    Your institute's comms, without an agency or intern

    Publish before/afters on Instagram, launch an SMS for a new treatment, manage Google reviews: Ooklo automates your institute's communication with Mistral AI, from a single app.

    Beauty institute and spa challenges

    • Hard to be known beyond word-of-mouth
    • New beauty concept competition (nail bars, microblading, beauty bars)
    • No time to post on Instagram and run Google between two treatments
    • Google reviews carrying huge weight on new clients

    What Ooklo does for your institute

    AI SMS and email campaigns

    Announce a new treatment, a seasonal promo, a signature service: the AI drafts, you send to your client list.

    Instagram and Facebook publishing

    The AI creates your visuals and captions (treatment focus, before/after, vibe, testimonials) in your institute's identity.

    Google review replies

    For each Google review, the AI suggests a reply in your tone. You confirm and publish in one click.

    WhatsApp Business

    Chat with your clients on WhatsApp Business from Ooklo, with AI-assisted drafting.

    Brand Studio

    Generate your institute's complete visual identity (logo, palette, type, tone) in minutes.

    Frequently asked questions from beauty institutes

    Does Ooklo handle appointments?

    Ooklo today covers all your institute's marketing communication (SMS, email, Instagram, Facebook, Google reviews, WhatsApp) and works in perfect complement to your booking tool. Our native booking module is coming very soon — the platform evolves every month.

    Can the AI match my institute's tone?

    Yes. The Brand Studio captures your identity (logo, palette, type, tone of voice), and Mistral AI applies it across all your campaigns.

    Difference between beauty institutes and hair salons for Ooklo?

    Ooklo covers both verticals with the same feature base. If your business combines treatments and hair, one app is enough. See also /secteurs/salons-coiffure.

    Can I manage several institutes?

    Yes. The Multi plan runs several institutes from one interface with roles, per-site permissions, SSO and consolidated dashboards.

    Will you offer automatic SMS reminders before appointments?

    Yes, it's about to arrive! Our native booking module, which will include 24h SMS reminders before each appointment, is coming very soon. Stay tuned for upcoming releases.

    Run your institute's comms in 5 minutes

    Start for free, no credit card. First campaign live in under 5 minutes.