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    Marketing for beauty salons and spas

    Your salon's marketing, without an agency or an intern

    Publish before/afters on Instagram, launch an SMS for a new treatment, win clients back by email: Ooklo takes care of your salon's communication with Mistral AI, from a single app.

    Beauty salon and spa challenges

    • Hard to be known beyond word-of-mouth
    • Competition from new beauty concepts (nail bars, microblading studios, beauty bars)
    • No time to post on Instagram or update your Google profile between treatments
    • Google reviews that weigh heavily on whether new clients book

    What Ooklo does for your salon

    AI SMS and email campaigns

    Announce a new treatment, a seasonal promo, a signature service: the AI drafts, you send to your client list.

    Instagram and Facebook publishing

    The AI creates your visuals and captions (treatment focus, before/after, vibe, testimonials) in your salon's style.

    WhatsApp Business

    Chat with your clients on WhatsApp Business from Ooklo, with AI-assisted drafting.

    Brand Studio

    Generate your salon's complete visual identity (logo, palette, type, tone) in minutes.

    Google review repliesSoon

    For each Google review, the AI will suggest a reply in your tone. You'll confirm and publish in one click.

    Frequently asked questions from beauty salons and spas

    Does Ooklo handle appointments?

    Yes. Ooklo includes online booking, alongside all your salon's marketing (SMS, email, Instagram, Facebook, WhatsApp). Already using another booking tool? Ooklo works alongside it.

    Can the AI match my salon or spa's tone?

    Yes. The Brand Studio captures your identity (logo, palette, type, tone of voice), and Mistral AI applies it across all your campaigns.

    Does Ooklo work differently for beauty salons and hair salons?

    Ooklo covers both verticals with the same feature base. If your business combines treatments and hair, one app is enough. See also /secteurs/salons-coiffure.

    Can I manage several salons?

    Yes. The Multi plan runs several salons from one interface with roles, per-site permissions, SSO and consolidated dashboards.

    Will you offer automatic SMS reminders before appointments?

    Online booking is now available in Ooklo, and we keep adding to it. Today, you can already schedule an SMS campaign to your client list to fill your diary: immediate results.

    Run your salon's marketing in 5 minutes

    Start with a 14-day free trial. First campaign live in under 5 minutes.