Industry

Trends, benchmarks and reality checks for local businesses.

Acquisition Retention Reviews Franchise & Networks AI Marketing

Why European data sovereignty matters for local marketing in 2026

A non-political, practical look at what the latest EU regulations mean for your customer database, your suppliers, and your risk exposure.

Foot traffic in 2026: the trends every local business should know

Industry🚶

6 min

Foot traffic in 2026: the trends every local business should know

Real numbers from European city centres, suburban malls and high streets: what is recovering, what is collapsing, and what to do about it.

Industry📊

7 min

The state of local marketing in 2026: a 12-page report in 7 minutes

Aggregated benchmarks from 2,400 European local businesses: budgets, channels, time spent, ROI, and what the leaders do differently.

Why "local" beats "national" in 2026 marketing, and the data behind it

Industry🧭

6 min

Why "local" beats "national" in 2026 marketing, and the data behind it

Three years of data from European brands shifting from national to local-first marketing strategies. The numbers are not subtle.

Mobile-first local search: 9 fixes that move you up in the local pack

Industry📱

5 min

Mobile-first local search: 9 fixes that move you up in the local pack

Eighty-three percent of "near me" searches are on mobile. Here are the nine technical and content fixes that decide who Google shows in the top three.

Cookieless tracking is here: how local businesses adapt in 2026

Industry🍪

6 min

Cookieless tracking is here: how local businesses adapt in 2026

Third-party cookies are gone. iOS keeps tightening. Here is what still works for measuring local marketing, and what you should stop pretending to track.