AI can write 90% of your local marketing content faster than you can. The remaining 10%: the part that makes it sound like you and not like a hotel chain's blog: is the entire battle.
The tells
- Em-dashes used as punctuation in casual content.
- "Delve", "navigate", "leverage", "in today's world", "in the realm of".
- Three-item parallel lists when one would do.
- Closing line that summarises what was just said.
- Forced positivity ("exciting!", "amazing!", "game-changer!").
The 30-second edit pass
- Cut every adjective that adds no information.
- Swap one generic noun for a specific one (your neighbourhood, your dish, your customer's first name).
- Add one sentence only you could write: a personal detail, a local reference.
- Remove the summary closing line.
The banned-words list
Maintain a list of words that don't belong in your brand voice and either ban them via platform setting or grep them out before publishing. Just removing them lifts authenticity dramatically.
4x
engagement uplift when AI content is voice-customised
<2 min
avg. human edit time per AI-drafted post
12 words
avg. banned-words list of mature AI users
